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SWEET SWIRL
CATEGORY - BRAND IDENTITY & PACKAGING
SOFTWARE - ILLUSTRATOR / PHOTOSHOP
ROLE - ART DIRECTION & DESIGN
The Challenge
Create a distinctive brand identity for Sweet Swirl that captured the playful, indulgent nature of the dessert experience while building a visual system that could work consistently across packaging, printed materials and customer touchpoints.
The Solution
I developed a bold and playful identity centred around the Sweet Swirl logo, supported by a vibrant pink and cream colour palette and the tagline “Keep Your Swirl On.” The identity was extended across takeaway boxes, ice cream cups, greaseproof paper, stickers and carrier bags, with repeating graphic elements creating a recognisable and cohesive packaging system.
The Results
The final identity gives Sweet Swirl a distinctive and memorable personality with a consistent visual language across every application. The combination of bold typography, playful messaging and highly recognisable packaging creates a brand designed to stand out both in person and across social media.
Uniform
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